Who
is this system
leaving out?

This is the question that drives me when designing

Hi! I’m Soraya.
Product designer, 6+ years across:
fintech
health tech
early stage startups

Thanks to my experience with complex systems, I realised that most of the time those systems fail the people who need them most.

As a designer my goal is to always make sure I’m questioning:

- who is the product for
- who is going to be affected by it
- who are we forgetting
Selected projects
2022 — 2026
Health tech

Collecting data from people usually forgotten

Designing an LGBTQIA+-first sexual health service

AI & copyright

Designing the TrueRights Calculator

Turning an undefined deal process into a product flow

Fintech

Making spend intuitive and accessible

Financial management and data visualisation in the Amex app

Clients and employers I have collaborated with

Agency work at Radical · 2018

UI redesign of web pages

Experience Designer

In-house · 2020–2022

Mobile feature redesign

Senior Product Designer

Read the case study

Agency work at Radical · 2018

UX research on filtering and UI for the new website. Later in charge of design on the account, through development and QA

Experience Designer

In-house · 2022–2023

A full clinical service, through a patient app and a medical dashboard

Senior Product Designer

Read the case study

Freelance · 2024–2025

Core UX flows for a digital rights management platform

Senior Product Designer

Read the case study

Agency work at Radical · 2018–2019

Cash Optimiser, a forecasting tool that helps business owners plan deposit strategies. Shipped in 6 weeks, working closely with the client's UX team

Project Lead

Agency work at Radical · 2018–2019

Their first ever banking app. I started on the UI as a junior and ended up leading design on the account

Experience Designer

See the app

Agency work at Radical · 2019

Full website redesign in 10 weeks during their rebrand, from IA and testing to a UI kit for handover

Project Lead

Visit the website

Freelance · 2026

Investor pitch redesign and strategy, web design for a product launch, assets made with generative AI

Senior Product Designer

Agency work at Radical · 2019

Four-month consultancy I led. Site visits, staff interviews and workshops, ending in a new website, portal and app concept

Project Lead

Black and white portrait of Soraya Petrosillo

I’m an experience designer with a mission: to design products and services that allow people, especially those in the minority, to feel included and access them seamlessly.

More about me